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Pharma Marketing Talk on BlogTalkRadio (aka Pharma Talk on SoundCloud) is hosted by John Pharmaguy Mack, publisher of Pharma Marketing Blog, Pharma Marketing News and Pharma Industry News Update (PinUp). Subscribe Now!

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The Impact of IoT Technology on Health Outcomes
While attending an eyeforpharma Philadelphia conference, Pharmaguy interviewed Jeff Usewick, Director for Healthcare Business Development at SoftServe, about how the drug industry should focus on using Internet of Things technology to improve health outcomes. Better adherence and profits will then follow.

For more on this topic, read:
April 25, 2017, issue of Pharma Industry News Update
PharmaGuy of Newtown Supports Science
John (PharmaGuy) Mack was a speaker at the April 22,2017, March for Science in Doylestown, PA. He spoke of the need for more scientists to get involved in local politics and for all citizens to elect pro-science leaders and ensure that they rely on evidence, not beliefs, when making decisions about our health, our environment, and our general well-being.

For more on this topic, read:
The War Against Science Hurts All of Us and
Pharma Urged to Support March for Science
Making Sense of DTC Ad Spending
In this 6-minute audio snippet, Pharmaguy talks about how much money the U.S. pharmaceutical industry spends on promoting drugs to consumers. The data come from several sources, which often report different numbers. That makes it difficult to ferret out what portion of the total is spend on TV and digital, the two most interesting channels.

For more on this topic, read:
Making Sense of Direct-to-Consumer Ad Spending: Patients vs. TV vs. Digital
A Drug By Any Other Name
In this 5-minute audio snippet, Pharmaguy discusses the naming of drugs, which has been described both as a science and an art. Whichever, some say drug names are absurd. Drug names have been laughed at on Saturday Night Live and even cited as a reason why patients do not fill their prescriptions. And it all may be due to the overuse of 2 letters in the alphabet!

For more on this topic, read:
March 31, 2017, issue of Pharma Industry News Update
Journal Pharma Advertising Refuses to Die
In this 2.5-minute audio snippet, Pharmaguy Pharmaguy presents data from Kantar Media that shows that the death of professional print pharma advertising has been greatly exaggerated. He gets into which companies and drugs have spent the most on journal advertising and summarizes a study of physician attitudes regarding these ads.

For more on this topic, read:
March 28, 2017, issue of Pharma Industry News Update

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